So You Want to Talk About Purpose? Storytelling Insights from Top Social Purpose-Driven Brands
 
Join Molly Cormier, VP of Communications for CPRS Atlantic Council, for an insightful exploration into the realm of Social Purpose as a storytelling theme for brands!
 
What is a purpose-driven brand, anyway? In this webinar, Molly will delve into her unique research that contextualizes Social Purpose, moving beyond the confines of Corporate Social Responsibility. Discover the narratives and themes woven by groundbreaking Social Purpose-driven brands, Ben & Jerry’s and Patagonia, and gain perspectives for public relations practitioners hoping to dive into crafting compelling narratives of their own.

RSVP by emailing atlanticcprs@gmail.com