CPRS Edge Workshop: From Hype to Policy – Smarter AI Workflows for Communicators  - Led by Dr. Alex Sévigny, APR

September 24, 2025  1–4 PM ET via Zoom

Register Now

AI deployed well is a strategic asset—one that helps you and your team build trust at scale. The challenge is moving from hype and experimentation to thoughtful, responsible implementation.

In this interactive CPRS Edge Workshop, Dr. Alex Sévigny, APR will guide you through the decision tree every communications leader must consider when shaping an AI policy. Drawing from his extensive work with governments, global corporations, and not-for-profits, Dr. Sévigny will share digital transformation and strategic thinking techniques developed specifically for communications and marketing contexts.

You’ll explore how to:

• Design an AI policy that supports innovation while safeguarding data, reputation, and brand trust.
• Apply practical frameworks to turn generative AI into a creative, productive asset.
• Enhance your team’s creativity, efficiency, and workplace satisfaction through smarter workflows.
• Manage risk, governance, and reputation in an era of rapid AI adoption.

This is not a lecture—it’s a hands-on, collaborative session where you’ll workshop your team’s unique situation and leave with a roadmap tailored to your organization’s needs.

Who Should Attend?
Mid-level professionals and decision makers in communications, PR, and marketing. Whether your team is large or small, you’ll leave with the tools to lead confidently in the AI era.

Registration Required | Paid Event | Special CPRS Member Pricing

CPRS National Member Rate: $289  Non-Member Rate: $339

🔥 Early Bird Savings: Register by Sept 15 and save $40! 🔥
Use code: SMARTER40

Live + On-Demand Access
Your registration includes:

• Full live participation—ask questions, exchange ideas with fellow registrants, and interact directly with Dr. Sévigny.
• Exclusive on-demand replay this fall, so you can revisit the content or share insights with your team.
  

The course will also be available later in the season for separate purchase, but only live registrants receive both participation and included replay access.

✅ Earn 3 CPRS Professional Development Hours toward APR Maintenance

✅ Includes workshop completion certificate